12 inspiring sustainability creators you should follow today
We’re all about using our online presence as a force for good. Whether it’s sharing the best zero-waste supermarkets or London’s best eco-friendly hotels, wherever possible we aim to make living sustainably that little bit easier. As do these sustainability creators. From plant-based advocates to going plastic-free, however big or small, these are the people making a difference on the road to a more sustainable lifestyle.
Poppy Okotcha
An ecological home grower when she’s not off foraging, @poppyokotcha is teaching us how to create an edible and medicinal garden. An ambassador for Nature is a Human Right, her Instagram is filled with useful how-tos and gardening inspiration. Check out her website to sign up for her newsletter.
Why follow them? A big believer in gardening for small spaces Poppy says you can grow a garden’s worth of vegetables in just one planter.
Alice Aedy
Co-founder of @earthrise.studio, @aliceaedy is a documentary photographer, filmmaker, and campaigner focused on telling human stories of those on the frontlines of the climate crisis, refugee crisis, and the fight for women’s rights. A creative storyteller striving for a better future, her work has taken her across the globe, from COP26 to the Amazon rainforest.
Why follow them? Her realistic approach to climate change: “If everyone had to be perfect, we would have a very small movement.”
Jack & Finn Harries
Brothers @finnharries and @jackharries make up the other two-thirds of the @earthrise.studio team (alongside Alice Aedy). Together, this trio have become a force to be reckoned with amongst the climate activist community.
Why follow them? They are currently working alongside @careorg to fundraise money for those affected by the Ukraine refugee crisis.
Madeleine Olivia
Author of ‘Minimal: How to simplify your life’ @madeleineolivia shares advice on how to live more simply and sustainably—all from her cosy little cottage in Cornwall.
Why follow them? For the natural DIY cleaning tips and low-waste vegan recipes.
Flora Beverley
Co-founder of Leo’s Box - a sustainable and cruelty-free, delivery box service - Flora Beverley, otherwise known as @foodfitnessflora, made a name for herself as an ultra runner. When she’s not on the trail she’s advocating for life in the ‘slow living’ lane. Check out her blog for tips on sustainable gardening and creating a wildlife haven in your garden.
Why follow them? Watching her epic running videos will make you want to get up off the sofa and pick up your running shoes.
Max La Manna & Venetia La Manna
This husband-wife duo are making their voices heard in the climate crisis conversation. Whilst @maxlamanna shares daily eco-friendly, low-waste vegan recipes (that actually look delicious), his wife @venetialamanna is a slow-fashion campaigner and the co-founder of @rememberwhomadethem - a platform advocating for a fair wage for garment workers.
Why follow them? Aside from the couples’ goals, we love their practical tips on how to live a more ethical and sustainable life.
Blue Ollis
Brighton-based sustainability creator, @blueollis is all about a slow and intentional style of living. On her blog and YouTube channel, she shares vegan recipes, minimalism, zero-waste living, and holistic wellness.
Why follow them? Well, obviously we love her furniture upcycling tips.
Jazmine Rogers
Describing herself as a “sustainable baddie” Jazmine Rogers aka @thatcurlytop uses her colourful online platform to shout about slow fashion and advocate for social justice.
Why follow them? For the ethical outfits and tips on how to quit fast fashion.
Kate
Sharing tips on how to live plastic-free Kate of @my_plastic_free_home shares daily DIY tips (only not the ones you might expect). Less of a dab hand with a drill, she champions DIY cleaning, beauty, and homeware products.
Why follow them? If only for the tip on how to remove sticky labels from jars once and for all.
Greta Thunberg
And finally, it would be remiss of us to mention individuals who’ve shaped the narrative of the climate crisis without mentioning @gretathunberg. Named as one of Time magazine's ‘100 most influential people’, she’s been nominated for a Nobel Peace Prize and has so far donated more than one million euros to charitable causes.
Why follow them? Because there’s something seriously satisfying when a 19-year old girl calls out world leaders—and they listen.
Find out how you can live more sustainably with the 7 eco-friendly home decor ideas.